The smartest product ever designed, yet the most misunderstood product on planet earth: “life insurance”.

​

  Culturally, Brazilians are far from understanding the benefits and advantages that a life insurance contract can offer. For us Brazilians, the concept of death is a big taboo, but we have 2 guarantees in life:

​

1)We will all die;

​

two)We all need to pay taxes;

​

  With this concept in mind, I show our community why Americans buy “a lot” of life insurance. Very simply, they understand the concept of leverage leverage, the multiplier effect of $1.00 turning into $5.00, $10.00, or $15.00 futures, tax-free.

​

  In short, the word life insurance generates resistance. We need a paradigm shift, nobody likes to talk about death, but in almost 18 years of career and after my technical explanations, I've never heard anyone say anything other than: "wow" what an amazing product for wealth transfer, I should have known these concepts 30 years ago!